The modern Internet market is driven by key market trends:
#1 Mission Critical Internet
Internet is rapidly becoming more and more Mission Critical for largely the entire business market.
This is a strong driver to rethink traditional (default routed) Internet connectivity, which was single-point-of-failure by design, and migrate into a solution which is resillient by design.
Autonomous Routing using BGP4 routing technology and Internet Exchange Peering offers this newly required resilience.
BGP4 and peering is now rapidly adopted outside of the traditional provider market, as it answers the new requirements.
#2 Cloud Internet
Carrier Neutral Datacenters are where the Cloud lives
Requirements of Business and Consumer Internet applications (or Apps), in terms of scalability, cost, reliability, flexibility and innovation speed, progressively increase.
The IT infrastructure implemented locally in the (central) offices of companies accordingly fails to support these changing requirements.
'The Cloud' is increasingly recognized as term to describe solutions which fit to satisfy the new requirements.
Technically such Cloud solutions live in Carrier Neutral datacenters, as they ideally suited to enable cost efficient redundancy and scalability in a highly reliable protected environment.
#3 Green Internet
Environment & Growth
By now it is hard to find anyone who is not convinced that preserving our environment is of key importance.
A drive for 'Green' at first sight seems to directly conflict with the market requireing ever more: more capacity, more traffic, more servers, etc.
It turns out however that new technologies like shareing capacity in the Cloud, hyper-efficient modern datacenters and advancements in (blade) hardware and virtualisation technology make it possible to support rapid growth while at the same time preserving the environment.